THE POWER OF ART AS A PART OF THE NORMALIZATION OF DIVERSITY
PRIDE - BE YOURSELF WITH CONFIDENCE
Music has the power to touch and bring people together. It can act as a driver of change and contribute to the transformation, reconstruction, and renegotiation of society’s norms, values and culture.
ATAÁ planned and organized a one-day music tour for an upcoming band during the Helsinki Pride festival. According to the tour’s slogan, #YouDoYou’s goal was to encourage people to proudly be their authentic selves.
ATAÁ felt it was very important to take part in Pride Week and create a concept emphasizing authenticity and normalizing diversity. We are not free until everyone has equal opportunities.