PARADISE IS BELIEVING
Ataá conceptualized, directed, and produced Uhana's brand film, which highlighted vulnerability in a society where we are encouraged to be tough and strong. The brand film was produced taking into account Uhana efforts to go international and to follow the new brand reform.
PARADISE IS BELIEVING
covered in camouflage patterns,
I am hiding
be Strong
ole Vahva
be Strong
what does this even mean?
when did we stop coexisting,
listening?
I am questioning how to be
and express myself correctly.
onko olemassa even such thing
as a correct feeling
or a correct me?
I want to be soft, slow, and asymmetrical
to shape the world around me,
missä I am you, and you is me.
paradise is Believing;
in progress, imperfect
but fitting.
the illusions are unravelling.
do you feel me?